I hope you are loving this new series for creatives! Last week, I blogged 5 Benefits of Personal Branding Photography for Creative Entrepreneurs. And as a reminder, personal branding photography is all about capturing who you are as an entrepreneur and what makes your brand unique. It’s a way to tell your story, connect with your audience, uplevel and expand your brand beyond what you sell. These images can include headshots, your workspace, creative process, tools of your trade and MUCH more!
Today it’s all about the various ways you can use these images throughout your marketing efforts! If you think you can only use them on Facebook on Instagram, then I’ve got some news for ya! You can leverage these images on SO many platforms and on an ongoing basis! Read below for a ton of ways to use your personal branding photos!
Social Media Graphics
Facebook (profile picture, posts, ads, cover photo, etc!)
Instagram (profile picture, posts, ads, Instagram stories, highlights)
Pinterest (eye-catching vertical pins leading to your website!)
YouTube channel (profile picture, cover photo, video thumbnails)
Website
Homepage
Blog posts
About page
Services/Products
Sales Pages
Investment page
Contact page
Banners
Popups (email signup!)
Online Shop
Promotional Materials
Welcome Guides
Pricing Guides
Flyers
Business Cards
Thank you cards
Advertisements
Email Marketing
Email newsletters
Lead magnets/opt-ins/freebies (like you see at the bottom of this blog!)
I hope this gives you an idea of how you can truly leverage these photos in your business beyond your wildest marketing dreams haha! If you don’t know what type of images to have in your cache, I’ve got a quick solution! I’m giving you a Personal Branding Photography Checklist so that you can start building your inventory (so get your camera or iPhone ready)!
