5 Benefits of Personal Branding Photography | For Creative Entrepreneurs

5 Benefits of Personal Branding Photography | For Creative Entrepreneurs

I am SO excited about this topic!! Today begins a series of Personal Branding Photography education including benefits, tips, and best practices (in blogs and video)! As a photographer and marketing maven, I am SUPER passionate about entrepreneurs getting in front of the camera to elevate their brand!

So, what is Personal Branding Photography?

Personal Branding Photography provides imagery for entrepreneurs to uplevel their brand, tell their story and connect with their audience on a personal level to grow their business. These photos will showcase your unique personality and can be used in a variety of ways throughout your website, social media and marketing efforts! It’s all about capturing who you are, what you provide and what makes your brand unique. Headshots, your workspace, creative process, tools of your trade and MUCH more!

If you’ve been struggling with putting yourself out there, I’m sharing 5 benefits of Personal Branding Photography below!

5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography

5 Benefits of Personal Branding Photography

Tells Your story

Your story is uniquely yours so share it with beautiful, eye-catching imagery! Whether it’s on your website, blog, in a social media post or through email marketing, tying it to an image will give a visual to your message.  Are parts of your story inspiring, motivating, entertaining or educational? Be sure your images reflect that!

Creates Connection with Clients

I have learned that sharing my passions, dreams, fears, and vulnerabilities attract like-minded clients more than any type of content I post! Most of us entrepreneurs mainly run our business online so we have to work extra hard to get our authentic selves represented in the digital space. Here are a few Instagram examples of how I’ve shared Personal Branding Photography to create connection:

Sets yourself apart

What are you bringing to the table? Own it! You offer a unique experience that no one else does so give insight into it with images tailored to that experience!

Uplevels your brand

Okay, my love for marketing is coming out now haha! Sharing consistent imagery customized to your business will elevate brand recognition! Use fresh and branded photos on your website, social media, email marketing, advertising, welcome guides, pricing guides, guest blogs, etc. and I guarantee you’ll stay top of mind when people need a service you provide!

Presents a Professional Business Image

When clients see professional, quality images throughout your platforms, they’ll know you take your business seriously. A professional headshot (you are the face of your business!), photos of your products, tools of your trade and you in your element will help position you as an expert in your field.


Can you see how these benefits all come together in elevating your brand and business? If you don’t know what type of images to have in your cache, I’ve got a quick solution! I’m giving you a Personal Branding Photography Checklist so that you can start building your inventory (get your camera or iPhone ready)!

And here are some of my personal branding photos I’ve used over the past 6 months! Pro tip: These were shot in ONE DAY when I swapped with my girl Crystal! I still use them often haha! So next week, I’ll be sharing how to plan a Personal Branding Photoshoot!

5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography

5 Benefits of Personal Branding Photography for Creative Entrepreneurs by Angie McPherson Photography

Leave a Reply

Your email address will not be published. Required fields are marked *

  1. Audrey

    February 22nd, 2018 at 11:36 am

    These are so wonderful and inspiring to read, THANK YOU for sharing!!!!

  2. ashton kelley

    February 22nd, 2018 at 11:56 am

    I absolutely adore shooting Branded Boss sessions! Hope this new venture is successful for you!

  3. Vanessa Hicks

    February 22nd, 2018 at 3:38 pm

    OMG! I need your mug! You have created such a beautiful brand!

  4. Emily

    February 22nd, 2018 at 3:41 pm

    This looks like such a great time!

  5. Sharron

    February 23rd, 2018 at 2:32 am

    These are some awesome tips! I never realized how little I share about myself! Definitely going to be using these tips!

Follow @ANGIEJANINE for more
fun on Instagram!

Follow @ANGIEJANINE for more fun on Instagram!

Now trending:

#AngieMcPhersonPhotography

#MyKoaAvery

#AngieMcPhersonBrides

THANK YOU