I am SO excited about this topic!! Today begins a series of Personal Branding Photography education including benefits, tips, and best practices (in blogs and video)! As a photographer and marketing maven, I am SUPER passionate about entrepreneurs getting in front of the camera to elevate their brand!
So, what is Personal Branding Photography?
Personal Branding Photography provides imagery for entrepreneurs to uplevel their brand, tell their story and connect with their audience on a personal level to grow their business. These photos will showcase your unique personality and can be used in a variety of ways throughout your website, social media and marketing efforts! It’s all about capturing who you are, what you provide and what makes your brand unique. Headshots, your workspace, creative process, tools of your trade and MUCH more!
If you’ve been struggling with putting yourself out there, I’m sharing 5 benefits of Personal Branding Photography below!
5 Benefits of Personal Branding Photography
Tells Your story
Your story is uniquely yours so share it with beautiful, eye-catching imagery! Whether it’s on your website, blog, in a social media post or through email marketing, tying it to an image will give a visual to your message. Are parts of your story inspiring, motivating, entertaining or educational? Be sure your images reflect that!
Creates Connection with Clients
I have learned that sharing my passions, dreams, fears, and vulnerabilities attract like-minded clients more than any type of content I post! Most of us entrepreneurs mainly run our business online so we have to work extra hard to get our authentic selves represented in the digital space. Here are a few Instagram examples of how I’ve shared Personal Branding Photography to create connection:
- Told an embarrassing story (but relatable!)
- Shared a peek into where I meet clients
- Shared a vulnerable moment
- Talked about my love for learning and entrepreneurship
- Shared my love for movies like Harry Potter and Mean Girls
- Proved I am always laughing (it’s a part of my brand by now haha)
Sets yourself apart
What are you bringing to the table? Own it! You offer a unique experience that no one else does so give insight into it with images tailored to that experience!
Uplevels your brand
Okay, my love for marketing is coming out now haha! Sharing consistent imagery customized to your business will elevate brand recognition! Use fresh and branded photos on your website, social media, email marketing, advertising, welcome guides, pricing guides, guest blogs, etc. and I guarantee you’ll stay top of mind when people need a service you provide!
Presents a Professional Business Image
When clients see professional, quality images throughout your platforms, they’ll know you take your business seriously. A professional headshot (you are the face of your business!), photos of your products, tools of your trade and you in your element will help position you as an expert in your field.
Can you see how these benefits all come together in elevating your brand and business? If you don’t know what type of images to have in your cache, I’ve got a quick solution! I’m giving you a Personal Branding Photography Checklist so that you can start building your inventory (get your camera or iPhone ready)!
And here are some of my personal branding photos I’ve used over the past 6 months! Pro tip: These were shot in ONE DAY when I swapped with my girl Crystal! I still use them often haha! So next week, I’ll be sharing how to plan a Personal Branding Photoshoot!